MC : Multilingual Cultural Communication Coaching
3
Clarity and confidence for global teams under pressure.
www.anndesseyn.com
When communication fails across languages and cultures, performance, reputation, and trust are at risk. MC has a proven coaching method that helps leaders and teams bridge gaps, repair breakdowns, and lead with authority in any setting.
3
What is MC ?
​
​
​​
​​
​
​
​
​
​
​
​
​
​​
​
The MC Approach
​​
​
​
​
​​
​
​
​
Who It’s For
​
​
​
​
​
​
Why Work With Me
​
​
​​​
The Outcomes
​
​​
​
​
​
​
Next Step​​​​​
3
3
​MC stands for Multilingual Cultural Communication Coaching.
It’s a structured approach I developed after years working with global corporations, auditors, and multicultural teams.
​​
MC combines three dimensions:
-
Multilingual Awareness – working across languages with agility and respect.
-
Cultural Intelligence – reading unspoken signals and avoiding costly missteps.
-
Crisis Resilience – repairing breakdowns and restoring trust quickly.
When Communication Breaks Down…
-
Deals collapse because of misread signals.
-
Teams lose time and morale through misunderstandings.
-
Companies risk compliance breaches and reputational harm.
-
Leaders feel exposed, unable to guide across cultures.
These are not “soft issues.” They cost money, trust, and opportunity.
MC follows a practical four-step playbook:
​
-
Diagnose – spot hidden breakdowns before they escalate.
-
Decode – understand language, tone, and cultural nuance.
-
Rebuild – repair conversations and restore clarity.
-
Lead – establish protocols and confidence for the future.
​
This method equips leaders to act quickly, decisively, and with respect.
​
MC is designed for:
-
Executives leading multicultural, multilingual teams.
-
Auditors and compliance professionals working across borders.
-
Managers responsible for global projects and supply chains.
-
Organizations expanding internationally and needing cultural agility.
I’m Ann Desseyn, a multilingual communication skills coach and former corporate auditor. I’ve lived the reality of high-stakes cross-cultural communication—where one misunderstood phrase can jeopardize millions.
Now, I coach leaders and teams worldwide to communicate with clarity, confidence, and cultural intelligence.
​
Clients leave MC coaching with:
​
-
Practical tools to prevent and repair communication breakdowns.
-
Confidence to lead meetings, negotiations, and audits across cultures.
-
Strategies that protect reputation, compliance, and trust.
-
Teams that collaborate smoothly, even under pressure.
Strengthen your communication before the next breakdown hits.
3
3
3
3
3
​Miscommunication is one of the most expensive risks in global business. Projects stall, trust collapses, and reputations suffer — not because of bad strategy, but because of words lost in translation, cultural clashes, or silence in the wrong moment. "The Multilingual Crisis Communication Fix" introduces the "MC³ Method" — a practical framework to help leaders and teams spot communication breakdowns, repair them fast, and redesign conversations for lasting impact. With clear tools, real-world case studies, and step-by-step exercises, this book turns communication from a liability into a competitive advantage.
Readers will learn how to:
* Identify the “Four Horsemen” of breakdown — language, culture, power, and process.
* Apply tools like Pause–Reframe–Redirect, Clarification Loops, and the MC³ Compass.
* Redesign meetings, systems, and feedback for clarity and inclusion.
* Measure communication ROI in terms of time saved, trust built, and risks avoided.
​
Drawing on her background in corporate auditing, multilingual coaching, and transformation training, Ann Desseyn makes complex theory practical, engaging, and immediately useful. If you lead global teams, manage cross-border projects, or face high-stakes conversations, this book will help you build bridges when it matters most.